Reading guide
The choice of location is crucial to the success of a food truck. Location can make all the difference between a successful food truck and one that struggles to attract customers. Several factors need to be taken into account when choosing the ideal location, such as visibility, accessibility, competition and local regulations. In the city, there’s no shortage of locations, but market research and a few permits go a long way towards securing an attractive location.
Obtain authorization to park in public spaces
With the help of an itinerant merchant’s card and a few simple steps, it’s possible to find locations that will promote the visibility of your itinerant restaurant.
Itinerant merchant card
The “carte de commerçant ambulant” (itinerant salesman’s card) authorizes you to sell your products in various towns and cities outside your home town. If you are a craftsman who processes your own products, the card is issued by the Chambre des Métiers et de l’Artisanat. For retailers selling unprocessed products, the Chambre du Commerce et de l’Industrie is responsible for issuing the card.
The cost of the card is €30, valid for 4 years. Remember to factor this amount into your start-up budget, and then again as your business grows.
Obtaining a site permit
Once you’ve obtained your “carte de commerçant ambulant”, you’ll need to obtain authorization from the local council for each location where you wish to set up your food truck. To apply, you’ll need to compile a file including :
- A detailed description of your vehicle, with supporting photo
- A Kbis extract proving your company’s registration
- A certificate of insurance covering your activity
- The title deed to your food truck or a copy thereof
- Your itinerant merchant card
Failure to obtain authorization can result in a fine of up to €1,500, which can quickly jeopardize your fledgling business. To avoid any disputes, always send your site application by registered post with acknowledgement of receipt. This will give you proof that the town hall has received your application.
By carefully following these regulatory procedures, you can get your food truck business off to a good start.
Profit potential by vehicle location
Your choice of truck location will have a direct impact on the profitability of your business. Before deciding on your future location, carry out a market survey to identify high-potential and high-traffic areas. You should also consider the regulations and rates applicable to different locations, which may have an impact on your profit.
Conducting market research
Before taking the plunge, it’s important to carry out a market study that will enable you to identify the high-potential areas frequented by your target market. Here are a few points to consider:
- The presence of other food trucks and their culinary offerings
- Busy days and times
- Matching your offer to local customers
Don’t hesitate to drop in at different times of the day to observe the traffic flow and chat with local merchants.
Targeting strategic locations
A good location should enable the food truck to be easily spotted by potential customers, while offering sufficient space for parking and queuing. It’s also important to consider proximity to densely populated areas, such as city centers, parks or university campuses, where demand for fast food is generally higher.
You can also take advantage of your food truck’s mobility by positioning yourself at one-off events such as festivals or trade shows.
Check regulations and rates
Find out about local regulations concerning food trucks, as these can vary from city to city. Some municipalities impose restrictions on authorized locations, operating hours and required permits.
Whether you’re aiming for a public or private site, you’ll need to obtain the necessary authorizations. For a public site, contact the town hall for availability and rates. Prices vary from town to town. For a private site, you’ll need to make arrangements with the landowner. Rates are subject to change. In any case, be sure to include these location costs in your business plan to ensure the viability of your project.
Finding the ideal location for your food truck
For a food truck, location is crucial to the long-term success of the business. It’s advisable to target an accessible area with high customer potential, such as business districts, university campuses or tourist spots. Checking with local authorities to find out about local regulations and the permits required to run your business will make your search easier. Finally, think about logistics: the location must allow easy access to water and electricity. By taking all these aspects into account, you’ll put all the chances on your side to find the ideal location and ensure the success of your business.
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